Your website traffic, the relationship with your prospects, the conversion, the ROI and the sales, everything depends on the marketing strategy that you’ll decide to apply.
You are already spending a lot of time developing many aspects or departments of your business. Therefore, there is not much free time left which you could use for researching and studying.
At the end of the 30 Days of Inbound Tips series, not many questions will be left unanswered. You’ll have all the general notions organized and easy to find, whenever you need them.
Not only will you understand what major differences are between Inbound and Outbound marketing, but you’ll also be able to build a powerful marketing strategy for your online business.
Now, allow me to disclose one truth. The previous article in this series tried to objectively answer to the ardent question, “Inbound or Outbound, What Should You Choose?”
Still, my personal choice is 100% on the Inbound side. I simply love its approach. Maybe, for this reason, I even considered taking my Inbound Certification. Whenever I am attracted to something, I feel the need to dig more and more. Until the object of my attraction becomes a part of me. Becomes incorporated in my life.
Obviously, as an online business owner, you are interested in applying methods that have the capacity to boost your sales. Of course, you can also become an Inbound certified marketer. I must warn you, though. The exam is not exactly easy. Better said it’s a hard exam to take. But, in the end, you’ll thank me. You’ll discover a great new marketing world.
The thing is, chances are you don’t have much time for study. Let’s forget about exams for now. Evidently, you can hire me anytime. 🙂
Today’s goal is to understand from any point of view, the comparison between Inbound vs Outbound marketing methodology.
So… let’s dig in further.
Inbound vs Outbound Marketing
The 11 Steps Comparative Review
|No.||INBOUND MARKETING||OUTBOUND MARKETING|
|7.||Speed of conversion:
||Speed of conversion:
This was pretty long, wasn’t it?
Without a doubt, a comparative review should include the author’s conclusion. That’s me.
If you are one of my frequent readers, you already know that I can do it. Being an engineer and project manager as well, I am perfectly able to wisely conclude anything, anytime, anywhere.
But… this time I will proceed in a different way. Allow me to share with you once more, one of my favorite quotes when Inbound vs Outbound issue comes into question.
“If you have more money than brains, you should focus on outbound marketing.
If you have more brains than money, you should focus on Inbound Marketing.”
~ Guy Kawasaki, Chief Evangelist of CANVA (source: Making a Case for Inbound Marketing)
Either you decide to follow the Inbound or Outbound marketing methodologies, or you decide to combine them, the next move is up to you.
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